UPDATE: Inside Facebook has reported “Facebook tells us this change went into effect on March 6, and the guidelines page has been updated to reflect this.”
I have checked both pages on Facebook that list cover guidelines and can no longer find any reference to not using contact information, prices, calls to action, or arrows pointing to the Like button.
The last time I checked, these were the rules, with the newly added 20% text rule, in Section III B of the Page Terms:
Covers may not include:
i. images with more than 20% text;
ii. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as “Get it now” or “Tell your friends.”
This is the only text I can find explaining the rules now:
What are the guidelines for my Pages’s cover photo?
All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines. Cover photos must be at least 399 pixels wide and may not include images with more than 20% text.
Complete Page Terms:
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
Is this a glitch or has Facebook decided the 20% text rule is enough to keep our Page covers from being used as blatant advertising and rethought telling us not to ask people to Like our Pages since the more fans we have the more likely we’ll be to pay to promote our posts?
FYI, I have heard from one person in the UK and one in Canada that they still see the 5 rules but no one I’ve asked in the US sees them anymore.
EDIT: Several people have reported that although they still saw the old rules, after they cleared their cache they saw them as I am. Screen shots below. Click to view actual size.