Now that Facebook lifted the ban on calls to action in our Timeline covers, are you using yours effectively? Have you thought about rotating it frequently to market your newest flavor, latest style, your services or to encourage people to download your latest eBook or offer a discount to bring people into your store? You should be going nuts with calls to action in your Page cover photo and if you aren’t, you’re missing out.
C’mon, you knew your buddy Hugh had an idea or else he wouldn’t be writing this, right? That’s where a smart call to action comes in. If the cover image says, “50% Off Everything in Our Store This Month for Our Facebook Fans” and you have a big obvious button that says, “CLICK HERE for Your Discount Code”, you just turned that image into a clickable banner ad. When your fans see that you’ve updated your cover photo and the image has a call to action with a button that screams “CLICK ME!”, they’re going to click it. When they do, the image will open in the photo viewer, where you will have added a photo description explaining exactly what you’re offering along with a link to your website, or the special offer page tab you’ve created on your Facebook Page (best option), or a discount code they can use when they place their order online or come into your store or restaurant.